freemexy: Promo Codes: Tracking Influencer Campaigns Without the Click

Promo Codes: Tracking Influencer Campaigns Without the Click

May 25 2020 at 22:30

Influencer marketing has been increasing in popularity for years, as more brands discover influencers to be some of their most effective marketing partners. But influencers can also be one of the most difficult partners to measure since they work across multiple channels and platforms. Luckily for performance marketers, there’s a simple solution: clickless tracking via promo codes.Try to find ways to save much money? discountscat is the best place for you to get coupons, vouchers and deals to help you save much money on your purchase. To get more news about GrubHub Coupon Codes, you can visit discountscat official website.

Clickless tracking is a way to attribute conversions without requiring the customer to click on a tracking link. One of the most common examples of clickless tracking is the promo code. Promo codes, which are also known as vanity codes, discount codes, and referral codes, are perfect for measuring campaigns where tracking links are ineffective or impossible to use.

For example, let’s say you want to promote your subscription meal delivery service on a podcast about cooking. Listeners who are interested in your service can’t click on an affiliate tracking link. Instead, the podcast host reads your ad, directs users to your website or app, and tells them to enter a special promo code at checkout. Whenever a listener uses that promo code to sign up for your service, the podcast partner gets credit for the conversion.

Source: Instagram

With clickless tracking, the promo code acts as an affiliate tracking link, letting the advertiser know exactly which influencer drove which conversion. And because promo codes are not restricted to a specific link on a website or app, they offer advertisers valuable access to scale.

Promo code basics

While popular with marketers for measuring influencer campaigns, promo codes can be used virtually anywhere that advertising exists (given you have the technology to implement them). This includes online platforms, offline media, and anything in between. That makes promo codes infinitely adaptable and allows them to open up additional marketing channels for any advertiser or affiliate program. Influencers, in particular, are fans of promo codes because they are platform-agnostic, making them perfect for cross-channel promotion. An influencer can use the same promo code in an Instagram feed, an email blast, and a YouTube video, and easily track conversions across each of those channels, despite the difference in how their fans consume each medium and message.

To make clickless tracking work across these channels, advertisers need to have a certain level of control over their shopping cart functionality and tracking capabilities. Specifically, you need to be able to add a promo code field to your website or app checkout page. You also need to be able to pass checkout data in a conversion link (i.e., identify what code is used at checkout and send that information back to a tracking platform like TUNE). You can learn more about how the TUNE platform handles promo codes in this help article.Want to get the highest quality products with the lowest prices while shopping?Click to Buy


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